Unlock the Secrets:
Google Ads vs. Facebook Ads for Detailers & Film Shops
Discover how to tailor your approach and maximize results! Keep scrolling!
How The Sales Funnel Works
1
Awareness
Potential customers first become aware of your brand.
2
Consideration
They start evaluating your services against others.
3
Decision
Customers decide if your service meets their needs.
4
Action
They finalize the process. (booking, calling or buying)
Understanding the Customer Awareness Journey
1
Problem Unaware
Doesn't know they need auto detailing/film.
2
Problem Aware
Recognizes issues like scratches or fading.
3
Solution Aware
Realizes detailing/film can fix the problems.
4
Solution Comparison
Compares different solutions.
5
Brand Aware
Knows your shop and what you do.
6
Purchase Ready
Ready to book your auto service.
Google Ads: The Power of High Purchase Intent
1
Specific Solutions
Customers actively searching for "ceramic coating".
2
Further Down Funnel
They're closer to making a purchase decision. "Middle of Funnel"
3
Closer to being Ready to Buy
Expecting an immediate return to investment.
Facebook Ads:
Igniting Brand Discovery
1
Passive Browsing
Users see your ad while scrolling through Facebook. They are not actively searching for. This as a primary inbound lead source for "high end jobs" like coatings and PPF is ill-advised.
2
Top of Funnel
Generally, brand new to you. Consider them noticing you as if you were a passing bill board on a freeway. "WHAT WAS THAT!"
3
Showcasing Value
Must use eye-catching visuals or educational material.
Tailoring Your Communication:
Ads & Sales
Google Ads
Direct, solution-focused messaging.
Highlight benefits.
Facebook Ads
Education, brand building, nurturing content is key.
Conversion Rate Expectations
Google Ads
Faster conversions due to higher purchase intent.
Facebook Ads
Needs more touchpoints, patience is necessary, most won't buy..
Mastering the
Art of Lead Generation
Optimize your approach for each platform. Understand customer journey stage and tailor your messaging accordingly.
Maximize results by using the strengths of each platform.
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